Coins for Change Time and time again children who play Club Penguin look for ways they can help others and make a difference, both in the virtual world of Club Penguin and in the real world. Cultivating that spirit of giving and of social responsibility is important to us too. Coins for Change is a result of children’s ideas and passion for making a difference. It’s about empowering children to affect change in the real world by having fun in Club Penguin. Here’s how it works: From December 14th through 24th, kids can donate the virtual coins they accumulate by playing games in Club Penguin to a cause that matters to them. They can donate to support the environment, children in developing countries or children’s health. At the end of the campaign a cumulative total of $1M real cash will be donated to three organizations that represent those categories. Here’s the really exciting part. The kids decide how much of the $1M will go to each organization based on their coin donations. If players allocate more coins to children’s health, a proportionally higher percentage of the total cash donation will go to the organization that represents that cause. It’s our way of giving the children who play Club Penguin an opportunity to have a real impact in a way that matters to them. We’re excited about Coins for Change. We hope it helps the children who participate in this exciting campaign gain a vision of how they can make a difference in the lives of others.